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Using App Reviews for Client Consultations
As a consultant, analyzing app reviews provides valuable insights for potential clients. Here's how to leverage our CSV export with AI tools to create compelling presentations and proposals.
The Analysis Process
- Export reviews for the target app
- Process the CSV with an AI tool like Claude
- Use the structured analysis to prepare your consultation
AI Prompt Template
I have app store reviews for [APP NAME]. Please analyze them as follows:
1. Basic Statistics:
- Total number of reviews
- Average rating
- Rating distribution
- Geographic distribution
- Timeline of reviews
2. Create presentation slides including:
Slide 1: Title & Overview
Slide 2: Key Statistics
Slide 3: Rating Distribution (with percentages)
Slide 4: Geographic Distribution
Slides 5-7: Top 3 Priority Improvements
Slide 8: Conclusion & Recommendations
3. For each priority improvement:
- Use direct quotes from reviews as evidence
- Summarize the issue in 3 clear bullet points
- Consider the app's specific purpose
4. Include details about:
- Recent vs long-standing problems
- User types (professional vs consumer)
- Platform-specific problems
- Regional variations in feedback
How to Use the Analysis
1. Initial Contact
Use the statistical overview to demonstrate your thorough research and understanding of their app's current position.
2. Pitch Preparation
Focus on the top 3 priority improvements, using actual user quotes to support your recommendations.
Pro Tip: Pay special attention to recent reviews as they reflect current issues that the development team might be actively working on.
3. Presentation Structure
- Start with positive metrics to build rapport
- Present issues as opportunities for improvement
- Support each point with user quotes
- Conclude with actionable recommendations
Additional Use Cases
- Competitor Analysis: Compare reviews across similar apps
- Market Research: Identify gaps in the market
- User Sentiment Tracking: Monitor changes over time
Sample Analysis Excerpt
"Analysis of HabitKit (habit tracking app) shows strong market performance with a 4.71/5 average rating across 186 reviews. Geographic distribution reveals solid presence in major markets (US: 41, Germany: 31, UK: 28 reviews) with 91.9% positive ratings. Key improvement opportunities identified through user feedback: cross-device synchronization (most requested across regions), enhanced widget functionality (particularly for iOS 17), and flexible habit scheduling. European users emphasize data privacy, while US users focus on feature richness."