Product Managers and UX Researchers know there's a goldmine of insights buried within App Store reviews. Feature requests, bug reports, usability frustrations – it's all there. But manually sifting through hundreds or thousands of comments to identify patterns and prioritize tasks is incredibly time-consuming.

With powerful AI models like Google's Gemini 2.5 Pro making headlines, I wondered: could we leverage this technology to automate the analysis and even generate a prioritized backlog?

I decided to put it to the test using reviews from the popular HabitKit habit tracker app.

The Process

  1. Get the Data: The first step was obtaining the raw review data. I used AppReviews.dev to quickly export all the recent App Store reviews for HabitKit into a clean, simple CSV file. (This took seconds).
  2. Feed the AI: I then turned to Google's Gemini 2.5 Pro. I uploaded the CSV file containing the HabitKit reviews.
  3. The Prompt: My instruction to Gemini was specific, aiming for actionable output:
    I have uploaded app store reviews from the HabitKit iPhone app.
    
    Here's the description of the app:
    [Insert HabitKit App Description from the App Store Here - You'd paste this in]
    
    Analyze the app reviews, and based on how often a specific issue is repeated, how big the impact on the business [or user experience] seems, and how many users are potentially affected, create a prioritized backlog for my development team for HabitKit.

The Goal

The aim wasn't just summarization. It was to see if Gemini could understand the nuances within the feedback – frequency, implied severity, potential user base affected – and translate that into a prioritized list of tasks, mimicking what a product team might do (albeit much faster).

The Initial Results

Gemini processed the review data and generated a structured backlog. It identified recurring themes (like specific feature requests, bugs, or points of confusion mentioned often) and attempted to rank them based on the criteria provided in the prompt. While AI analysis always needs human oversight and interpretation, the output provided a surprisingly strong starting point. It surfaced key issues and suggestions directly from user feedback, effectively doing the initial heavy lifting of grouping and sorting comments.

Why This Matters

Imagine cutting down hours of manual review analysis into minutes. By combining easily accessible, structured review data (thanks to tools like AppReviews.dev) with the analytical power of modern AI, product teams can:

The Takeaway

Leveraging AI like Gemini 2.5 Pro for app review analysis isn't just a novelty; it's becoming a practical way to accelerate product insights. The key is starting with clean, easily exportable data. If you're looking to streamline your own feedback analysis, exporting your reviews is the essential first step.

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